FantaZ is one of a new generation of network marketing companies struggling to find a way to take advantage of the rapidly growing market for online games.
Now, FantaZ, which recently entered the MLM world, has a fully virtual product, online gaming, and hopes to be able to capitalize on what it claims is a $ 4 billion online gaming industry.
Now this is a strong niche market, and I think that’s what the founders of FantaZ count on.
If FantaZ can reach enough of the online gamer market and convince them that this is the way to go, it could explode in the industry and grow virally and of course the people who power it could make a lot of money.
However, it seems that despite the popularity of online games, most of this market belongs to big game developers who have branded themselves over the years and developed a fanatic following.
Success stories like World of Warcraft, which by some accounts had 12 million subscribers as of October 2010. It is currently the world’s most subscribed online gaming site, owning approximately 62% of the MMORPG subscription market. massively multiplayer online role-playing game). .
Now, of course, I’m not starting to be a gamer. I’m looking at this world and business model from the outside, so a gamer’s vision may be different, but it seems like the big franchises in this market developed highly-designed computer games with massive content and then branched out. than in the online world, so they already had a natural follower market for this.
Now FantaZ does seem to have quite a wide variety of games such as golf, pool, fantasy sports and many others, but it would seem that to enter this market as a startup with no fans, the best approach would be to develop a killer gaming app, but I am not seeing that.
FantaZ boasts the general popularity of online games combined with an MLM business profit structure to drive a marketing explosion, but then developed a fairly moderate 7-level unilevel compensation, so there really isn’t a lot of money here unless develop a really large group. .
Now if online gaming is your passion and you like the business model, then go for it. FantaZ could be that one-of-a-kind opportunity for you to combine something you love with getting paid to do it.
However, remember that each MLM compensation plan requires a different business plan to really drive it forward and capitalize on growth.
With the potentially low-volume dollar payout based on FantaZ’s monthly membership fees ($ 25 to $ 50) and not a lot of meat in the sign-up package ($ 99), you’ll UFA have to build a very large pool on FantaZ to do decent money and your niche will be quite limited.
Now that FantaZ is targeting an online business model, old-school MLM marketing approaches don’t seem to fit well here, the best approach would be to use an online marketing model to generate a high volume of leads and target the online gaming market specifically. .
You can also use some viral tools like a downloadable PDF with game tips or some other game giveaway with embedded links to my capture page for your prospects to take your “free giveaway” and share it virally across their network.